Facebook advertising is changing in 2026. According to Meta CEO Mark Zuckerberg, Meta will fully automate ad creation this year using AI. 

But, this may not work for many businesses as fully automating is predicted to lead to ineffective advertising, with research showing more than 10% of automated ads will damage clients. With 1 in 3 small businesses reporting generating at least 50% of their online revenue through Facebook ad campaigns, this loss would be massive.

As a business owner looking to maximise on ad automation, while avoiding potential loss, you need to hire the right Facebook Ads agency that balances automation with human input to create your business lead converting Facebook campaigns.

In this comprehensive buyer’s guide, you’ll learn how to hire the right Facebook Ads agency in 2026 by understanding the key criteria to assess an agency, strategic questions to ask and red flags to avoid when choosing an agency for your Facebook marketing campaigns.

Why Your Business Needs a Specialised Facebook Ads Agency

When it is easy for any agency to run a Facebook ad and even boost a post, you need a specialised Facebook Ads agency to create a successful and revenue-generating campaign. Here is why.

  • Specialised expertise-
    A specialised Facebook Ads agency has many specialists who understand what works in regard to Facebook advertising. Since they have managed various Facebook ads, they have expertise across many industries and are in tune with the evolving Facebook algorithms and updates. This experience helps these experts develop data-driven campaigns and marketing strategies that deliver high ROI. 
  • Time and resource saving-
    A successful Facebook campaign requires a lot of monitoring, creative development, testing and data analysis. This would drain an in-house team. But, outsourcing it by hiring the right Facebook Ads agency, you free up more time and resources for your in-house team to focus on other core business operations. A Facebook Ads agency has a singular focus, which is to deliver a maximised and optimised ad spend. But research shows that ad budgets are often wasted on poorly targeted ad campaigns. A professional Facebook Ads agency will help you avoid this type of wastage through systematic approaches and access to advanced tools and technology such as third-party analytics platforms, creative testing software and project management tools. 
  •  Creative and Strategic expertise-
    A professional Facebook Ads agency understands the psychology of Facebook users, who are typically in the finding mode rather than the active buying mode. They leverage this pyschology to create compelling narratives that interrupt these users’ typical scrolling patterns and cut through the digital noise. Basically, they tap into human feelings and psychological triggers.
  • Fully Understand How Facebook Ads Operate-
    Facebook Ads are different from other platforms’ ads, like Google. On Google, users are already searching for a particular product (hot traffic), and on Facebook, users are just scrolling. The right Facebook Ads agency knows how to reach to potentail customers with the ideal profile who are not necessarily actively searching for a product or service. With Facebook having a market reach of more than 2.6 billion monthly active users, this creates an opportunity for scale.

So, what  services does the right Facebook Ads agency offer your business?

Core Services Offered by the Right Facebook Ads Agency 

The right Facebook Ads agency will offer various services that create a cohesive advertising strategy. Here are some core services a professional agency should offer.​

  1. Audience Research and Segmentation

The right Facebook Ads agency will identify not just who your clients are, but also their online tendencies, psychological triggers and their motivations. Audience research goes beyond demographics. It requires the agency to evaluate the interests, buying behaviours, and psychographics of users. 

  1. Strategy Development 

A quality agency starts by first doing a deep dive into your business. This helps them understand your target market, your competitors, your unique market position, and your key business goals. This analysis will help to ensure that the Facebook Ads created align with your business goals .

  1. Ad Creative and Copywriting

An agency’s creative team should create strategic visuals and persuasive calls that sync to stop users from scrolling and also to force them to take action. So, a professional Facebook Ads agency understands the significance of placing a captivating hook in the first 3 seconds of a video and also follows the copywriting frameworks like AIDA (Attention, Interest, Desire, Action) to lead a user’s journey.ey. 

  1. Technical Campaign Setup and Launch

This includes steps such as domain verification, Conversions API implementation, and conversion tracking setup……. A good Facebook Ads agency also builds its campaigns on logical structures and clear naming arrangements to ensure your campaigns are solid and trackable.

  1. Rigorous A/B Testing and Optimisation

A good agency does more than just launching; they continuously and systematically test the ad’s variables like headlines, placements, and audience to ensure it’s effective. This allows them to make data-driven decisions that yield increasingly better results.

  1. Performance Management

The Facebook advertising landscape keeps changing. So, a dedicated agency has to regularly monitor your campaigns and make adjustments to budgets and targeting to leverage opportunities and mitigate potential risks.

  1. Transparent Reporting

You should always know how your ad spend is performing. A professional Facebook Ads agency provides clear and easy to understand reports that offer insights on the primary business, such as CPA and ROAS, to ensure you make an informed decision on your advertising investment.

Key Factors to Consider When Hiring a Facebook Ads Agency

Experience With Your Industry

A good predictor of campaign success is industry familiarity. You should therefore look for a Facebook Ads agency that understands your niche, target market, buying motivations, and average conversion cycle. Case studies are a good way to assess the true abilities of an agency.

The right Facebook Ads agency for your business should have experience working in your general category. For example, an e-commerce business has no business working with a lead generation agency, as their optimisation strategies are different.

A Facebook Ads agency that has a solid understanding of your business will use their already acquired knowledge for targeting, and coming up with the right marketing objectives to develop effective ad campaigns. The agency also needs to know what makes your brand unique to help them in creating ads. Evaluate whether they can properly articulate the key messaging points regarding your brand and enquire on how they would tackle specific marketing challenges faced by businesses like yours

Review Client Testimonials

A quality agency will have a volume of case studies that demonstrate the great results they have driven for other businesses. Consistent success among diverse clients is a good indicator of expertise. Client testimonials and case studies also help you assess the kind of results to expect from an agency and real-life experiences their prior clients have had with them.

The right agency should also be transparent about their prior results, challenges they experienced, and how they overcame those challenges. Ensure that you focus on the metrics they highlight. If they focus on vanity metrics like reach and impressions, this is a red flag. The right Facebook Ads agency should focus on results like ROAs, ROI, and other tangible outcomes.

Pricing structures

Another key factor to consider when hiring a Facebook Ads agency is the pricing structure. Each pricing strategy has various advantages and disadvantages.

  • Retainer

This approach works great because the agency is not motivated to increase your ad spend.  Also, it helps a Facebook Ad agency prioritize long term strategy instead of short-term revenue optimization. But it is important to ask for regular performance reviews and adjustments during your retainer agreement, as the agency can become complacent.

  • Performance-Based

Most businesses prefer this type of pricing structure. While it works well, ensure your agency has an upside cap on their percentage, as this can become expensive at scale. And this cap should line up with actual metrics like the contribution margin or EBITDA, rather than the ad spend.

  • The Hybrid Model

This is the best pricing structure, where the Meta Ads agency charges a variable flat retainer that increases at different ad spends. Another option is an agency that offers a low retainer with a low percentage-based “bonus” on the upside as you scale.  This method works well as agencies are compensated for their foundational work while still ensuring they stay motivated to drive exceptional results.

Transparency in Reporting & Communication

The right Facebook Ads agency should provide you with frequent updates, data backed tips, and clear explanations related to the performance of your ad. Here is what to enquire about before hiring a Facebook Ads agency: weekly or bi-weekly reporting, access to live dashboards, concise explanations of ROAS, CPA, CPC, and CPM. Do not hire an agency that offers simplistic reporting, such as “Your Facebook Ad is doing very well”.

Communication is also important because it ensures that you and the agency are on the same page about campaign objectives. The right Facebook Ads agency will carefully listen to your needs before creating an ad strategy to ensure they appropriately capture your target audience, goals, and objectives in their marketing strategy. Such an agency will offer you fast replies to questions and concerns and ensure you stay well-informed throughout the ad campaign duration.

Strategy and Testing Approach

It is not enough to just launch a Facebook Ad; a professional Facebook Ads agency offers continuous testing and optimisation. So, before hiring, assess whether the agency has A/B testing creatives, retargeting structure, funnel mapping, and custom audience creation services. This shows that the agency follows data rather than doing guesswork.

Ability to Create High-Quality Videos

A recent study showed that Facebook video ads have higher engagement and interaction rates than image ads. And that they have135% higher organic reach compared to image posts. So, you should hire a Facebook Ads agency that can create compelling videos that have strong hooks in the first three seconds. 

Understanding the Full Funnel

While Facebook is mainly known for its cold traffic, the real outcomes are drawn from full-funnel mastery. The right Facebook Ads agency should understand how to conduct awareness campaigns, create engagement ads, retargeting for warm traffic, create loyalty and retention and lead nurturing. 

Budget Management Expertise

The right agency understands how to increase budgets strategically rather than spending money blindly. They use tactics like vertical scaling, horizontal scaling, bid strategy experimentation, and lookalike expansion to scale budgets. So, ask them to comprehensively explain their scaling method.

Check For Certifications And Credentials

You also have to ask for certificates and credentials before hiring a Facebook Ads agency. The right agency has the required qualifications and expertise to tackle your advertising needs. Some credentials to look out for include.

  • Certifications from Facebook as this show their expertise in using the platform.
  • Industry-related certifications, such as Hubspot, highlight their proficiency in digital marketing.
  • Experience and how many years they have operated as those show credibility and stability.
  • Their team’s qualifications. Assess the professional background of their team members to ensure they have the required skills. 
  • Awards and achievements that show exceptional work quality.

Now that you know what to look for, here are some questions you need to ask before you hire a Facebook Ads agency.

Essential Questions to Ask Before You Hire a Facebook Ads Agency

The leading Facebook Ads agencies are not just popular for their results, but also for their processes, transparency, and real results. Here are some questions that can help you evaluate these aspects.

Do you require a long-term contract, or are you month-to-month?

The best Facebook Ads agencies provide flexible terms. While it is okay for both parties to agree to a long-term contract, beware of agencies that only offer long term contacts without first proving their value. The right Facebook Ads agency should offer 30-90 day terms after the first onboarding period.

How long should I expect to see results, and what are some indicators of early success?

These questions test both their integrity and their understanding of the Facebook algorithm. Agencies that promise immediate results are a huge red flag. The right agency should explain that the learning stage takes 7-14 days, and any significant optimisation requires one to two months. They should also highlight specific early success metrics they have observed from prior clients.

​Who will be managing my account specifically on your team? How many clients do they work with?

You should be guided on the specific person working on your account and their current schedule. The right Facebook Ads agency will be transparent about your account manager and their experience. If your account manager deals with more than 5 ad accounts, that may make it hard to prioritise your ad .

Red Flags to Look out For when Hiring a Facebook Ads Agency for Your Business

It’s not enough to know what to look for; you also need to understand what to avoid. Here are warning signs that the Facebook Ads agency you are talking to is not ideal for your business.

  1. No Clear Onboarding

Stay away from agencies that lack a structured system of acquiring information related to your brand and that fail to share their strategy with you. The lack of structure is usually an indicator that there is a lack of a clear internal strategy. The right Facebook ads agency should have refined onboarding processes that include creative briefing, brand awareness calls, and a 30-60-90 day roadmap. The lack of structure means you’re paying them to experiment with your budget.

  1. Delegation to Junior Team Members

If you are passed on to someone who appears to be a junior based on their knowledge of Facebook ads, this is a red flag. Your primary contact should be a senior strategist, who then oversees account management done by the midlevel team members. The primary contact should show deep awareness of the Facebook platform, creative strategy and performance metrics.

  1. No Creative Production Capabilities.

Be careful of agencies that only offer outdated services like media buying. In today’s digital marketing landscape, creativity matters the most. A Facebook ads agency that treats creativity like an after thought or outsources it cannot adapt quickly.

FAQs

What does a Facebook Ads Agency do?

A Facebook Ads Agency helps businesses with the targeting, retargeting, campaign set us and strategy formation of Facebook Ads.

​Why should I hire a Facebook Ads marketing agency?

By hiring a  Facebook Ads marketing agency, you are able to collaborate with experts who understand Facebook’s evolving algorithms, audience behaviors, and optimizatin helping you achieve higher ROIs.

​How much budget do I need to start working with a Facebook Ads Agency?

Your Facebook ad budget should align with your budget, industry and goals. The average rates are between ₹50,000 and ₹2,00,000 per month, depending on many factors.

​How long does it take to see results with a Facebook Ads Agency?

The learning stage starts between 2 and 4 weeks, but it takes two to three months to see real results depending on ad testing and funnel maturity.

What makes a Facebook Ads Agency better than DIY advertising?

Agencies offer a more comprehensive strategy, regular testing and optimisation. This is more scalable than an in -house Facebook team.

Conclusion

When hiring a Facebook Ads agency, don’t just consider the cheapest or the most popular. The right Facebook Ads agency should be one that understands your business, your target market, and has adequate case studies to prove their expertise. So, take your time to assess these factors and collaborate with a Facebook Ads agency that offers data-driven thinking, creativity, transparency, and a full-funnel approach to ensure your campaigns are successful. 

​Rahul Social Advertising makes Facebook Ads easy and stress-free. We explain everything clearly, create innovative campaigns, and focus on achieving tangible results, such as generating more leads, sales, and customers. We also monitor and improve your ads every day so you can grow with confidence.