As we all know, Facebook Ads have been a game changer for every business that wants to promote their brand or products online on social media. As in earlier times, businesses were 80% focused on developing their business and hardly gave 20% to their brand marketing. With over 450 million active people on Facebook, your advertising can offer you an opportunity to connect with potential customers.

Now, it is very important and easier to advertise your brand or products with the help of a Facebook ads agency. But, if you’re planning to advertise, then what’s the first question pop-up in your head? What would be the cost of advertising in India? This question comes up first as we want to run an advertising campaign.

The answer to this question is that the cost of advertising mainly depends on many factors. If you are wondering what factors the cost of advertising depends on, let’s explore the key factors.

Let’s See What Factors the Cost of Advertising Depends On

  • Ads Objectives

An ad’s objective refers to the main purpose of your Facebook ads, like what you want from your ads, more website visits, leads, or more sales. Different goals cost different charges; if you want to increase your sales by clicking on your ad campaign, it will cost different from increasing your website visits.

  • Audience Targeting

Audience targeting refers that you can choose who can see your ad campaign based on factors like their interests, age, location, and behavior. If you want to specifically target the audience on fixed factors, it will increase your advertising budget beyond the regular advertising budget.

  • Ad Placements 

Ad placements refer to where you want your ad to appear on the Facebook network, specific spots like the Facebook news feed, Instagram stories, or even on other platforms via the audience networks. Choosing a higher or premium place for your ad campaign can lead you to a higher budget.

  • Ad Relevance and Performance

Ad relevance and performance refer to how well your ad campaigns are working with the people you have targeted for your campaign. If your ad campaign gets good reactions like clicks or shares, the cost of the ads goes down. But if your ad doesn’t perform well, then you might have to increase your ad budget.

  • Bidding Strategy

Bidding strategy refers to how you will decide the amount you are willing to pay for each result, like clicks or conversions. Facebook can choose the bidding strategy for you, or you can set your bidding strategy manually. Higher bids can help you get your ads seen more, but the cost may be higher.

  • Industry-Based Pricing

Industry-based pricing refers to the type of business you have, like real estate, fashion, education, tech, or other industries. Many industries are very competitive on Facebook, so the ads are much more costly in comparison to those that are in less crowded markets. If you want to stand out from the crowd, then the cost may be higher.

  • Seasonal Trends in Advertising 

Seasonal trends in advertising refer to how the cost of ad campaigns changes during certain times of the year, like festivals, holidays, or sales promotion seasons. During this peak season, more brands run their ads with more offers, which helps to increase the competition, and that makes the cost of advertising higher, and if you want your ad campaign to reach potential customers, you have to increase your budget also.

How Much Does Facebook Ads Cost in India?

Running ads in India might be cheaper than other because you can start with a maximum of ₹84($1) in India. But this small amount can’t help you gain real results like more sales, more conversions, or more leads.

If you are in an E-commerce business or a services-based business, you can at least start with a budget of ₹500- ₹1,000 per day, so for a month, it will cost you around ₹15,000 if you are in the starting period, just to test how the ad campaign works. Once you find the right audience and you start to get more sales, leads, or conversions, you can increase your budget to like ₹2,000 or ₹3,000, which will cost you like ₹60,000-₹90,000 per month, and in this period, you will get consistent results like sales, leads, or conversions.

Apart from the ad campaign budget, you also have to invest in creating eye-catching ad content like photos, videos, and text, and if you take help from a Facebook ads agency to manage your ad campaigns, that will also cost you extra.

Facebook ads can be very effective, but they will only work when you invest properly or hire a Facebook ads agency and give the ad campaign enough time to perform and grow.

Final Thoughts

Running Facebook ads in India can be affordable, but with a very low budget, you won’t be able to achieve the goal you had expected. To get real results like sales, leads, and conversions, you have to increase your budget. While the Facebook platform offers flexibility for a low budget, as you know, there is so much competition, you must have to increase your investment budget to achieve more meaningful results. When you increase your budget, Facebook algorithms can help you target more potential customers and help improve your chances of reaching the audience who is more likely to take action, like buying your product or interacting with your content.

But by choosing a top agency like Rahul Social Advertising, a budget-friendly Facebook ads agency, as your advertising partner with more than 10+ years of experience, you can get the best of both worlds, like affordable advertising and expert-level results. With their help of expertise in cost-effectiveness strategies, you can make the most out of the cost you have spent on advertising, ensuring that your ad campaigns will reach the right audience and drive the desired results like sales, leads, engagement, and ROI.