How successful Facebook ads will be for your business depends on your specific goals, target audience and how effectively the campaigns are managed. Our paid social experts have tried and tested strategies to implement on your future campaigns that allow you to reach your ideal customers and promote your products and services effectively and efficiently.

Factors that we will consider when determining whether to use Facebook ads for your business include the following:

• Target Audience
• Ad Quality
• Ad Objectives
• Budget & ROI (return on investment)
• Targeting & Optimisation
• Competition
• Long-Term Strategy

Ultimately, the worth of Facebook ads is subjective and depends on your business’s unique circumstances. Many companies we partner with have found success with Facebook ads, as we approach them strategically while monitoring their performance to ensure they align with your goals and budget.

Our paid social experts work through a complex and customisable process to ensure success for your Facebook ads campaigns. Here’s a simplified overview of how your future ads will work.

Ad Creation – We will start by creating the ad within Facebook Ads Manager, choosing the format, setting your budget, defining the target audience and establishing the objectives.

Targeting – Facebook allows for precise targeting based on demographics, behaviours, interests and more. We can reach a specific audience that is most likely to engage with your ads.

Auction System – The platform uses an auction process to determine which ads to display to users. When someone matches your target audience criteria, they will become eligible to see the ad.

Bidding – We will then set a bid strategy for the ads, which indicates how much you are willing to pay for the action your audience takes. This could be clicks, impressions, conversions etc. Facebook will consider your bid, ad quality and relevance to determine if your ad is displayed.

Placement – The ad will appear on Meta platforms (Facebook, Instagram, Audience Network & Messenger). We can select specific placements or choose to let the platform optimise it for the best results.

Delivery – Facebook’s algorithm then decides when and where to show your ads to maximise their performance. Your ad quality, bid amount and engagement will influence this ad delivery.

Ad Auction – During the auction, your ad will compete with others within the same audience, while Facebook evaluates which ad gets displayed to which users.

Engagement – Users who see your ad can engage with it by clicking, liking, sharing and taking action.

Measuring & Optimising – With its extensive analytics for performance tracking, we can analyse metrics including click-through rate, conversion rate and return on ad spend. Using these insights, we can better optimise your ads over time.

Budget Control – As a business, you will have control over your ad spending. With the help of our paid social experts, you can set daily or lifetime budgets to ensure you stay within your financial limits.

Success with Facebook ads often involves experimentation, optimisation and ongoing monitoring to achieve your advertising goals.

The timeframe for Facebook ads setup will vary depending on the complexity of your ad campaigns. Here is a generalised timeline for the setup process. (This may not be an accurate representation of your specific ads; this is something we can discuss on a call.)

Account Setup – If you do not already have a Facebook Business Manager account set up, this will be a relatively quick process, taking anywhere from a few minutes to half an hour.

Strategy – Planning your campaigns, including target audience, objectives, creatives, and budget, could take only a few hours; however, a detailed approach may last a few days, depending on the complexity.

Creation – The ad itself, including visuals, copy and formatting, usually takes a few hours, up to a day.

Targeting – Setting up precise audience targeting can take some time, especially if you need to research and refine the parameters. This step could take a few hours to 1 or 2 days.

Budgets & Scheduling – This process can be done relatively quickly, usually within a matter of minutes.

Reviews & Approvals – Submitting ads and waiting for Facebook’s approval can take up to 24 hours.

Monitoring & Optimising – Now your ads are live, ongoing monitoring and optimisation are essential. This will take as long as you are willing to invest to achieve the best results.

Overall, the initial setup can be completed in a matter of hours; however, it is important to allocate additional time for planning, research and ongoing management for the most effective advertising.

Whether Facebook advertising is the right approach for your business will depend on a few factors, including the target audience, your goals and the budget you have to spend. Facebook ads can be an effective approach for businesses looking to:

• Reach a broader audience
• Target specific demographics
• Increase brand awareness
• Drive website traffic
• Generate leads or sales
• Create a community for better engagement

If you want to find out more about how Facebook advertising can benefit your business, book a call; we can discuss the logistics, budgets, creation and optimisation setting you up for success.