Google Ads is an online advertising platform that helps businesses reach people searching for products or services. You start by choosing keywords that match what people might type into Google. Then, you create ads and set a daily or monthly budget that works for you.
When someone searches using your keywords, Google quickly runs an auction to pick which ads to show. It chooses ads based on how good they are, how closely they match the search, and how much you are willing to pay. Winning ads appear on Google, YouTube, and other sites.
You only pay when someone clicks on your ad, making it a cost-effective option. Google Ads also lets you track your ad’s performance and make improvements to get better results.
Google Ads helps grow your business by reaching people searching for products or services like yours. You can choose keywords, set your budget, create ads, and track performance easily. Plus, you only pay when someone clicks on your ad.
Google Ad Manager is a great choice if you need:
Google Ads Agency helps businesses manage and grow their online advertising easily. Here’s how it works:
With Google Ads Manager, managing ads becomes simple, efficient, and more profitable.
Google Ad Manager provides valuable data to help you optimize and manage your advertising efforts. You can track important criteria such as impressions, clicks, revenue, and fill rates. Audience insights like user location, device type, and engagement behavior are also available.
Additionally, you can monitor performance across various types of inventory, including websites, apps, and videos. This information helps you make smarter decisions, improve campaign performance, boost revenue, and ensure your ads reach the right audience at the right time.
Google Ad Manager (GAM) provides strong tools for free, but a paid version is available with added features and advantages.
Here’s a clear overview of the key differences between the free and paid options, and how each can support your business goals.