As someone joining the paid search landscape, you are probably curious about how much you would spend on a Google Ads agency in India. The good news is that there are many Google Ads agencies whose costs vary. So, it really depends on your budget. But the agency fee should not be the only factor […]
Facebook advertising is changing in 2026. According to Meta CEO Mark Zuckerberg, Meta will fully automate ad creation this year using AI. But, this may not work for many businesses as fully automating is predicted to lead to ineffective advertising, with research showing more than 10% of automated ads will damage clients. With 1 in […]
India’s digital advertising industry is growing quickly and is now worth ₹40,800 crore, with paid search increasing by 32% each year. No matter the size of your business, you probably want to take advantage of this trend. But it can be hard to reach your goals without the right Google Ads agency. Recent research shows […]
Pay-per-click (PPC) advertising is one of the most effective digital marketing strategies for brands to achieve immediate, measurable results online. In fact, researchers assert that PPC marketing has an average of 200% return on investment (ROI). While you can easily implement a PPC campaign, managing and optimizing one requires a lot of expertise and technical […]
Facebook ads are the bedrock of digital marketing. However, things may change in 2026. According to META CEO Mark Zuckerberg, in 2026, they plan to allow brands to use AI tools to fully create advertisements. Researchers also predict that in 2026, the Facebook algorithm will focus more on meaningful interactions. This means shares and comments […]
India is not only the country with the largest population in the world, but it also has the largest audience on Meta’s platforms. While this country suffers from low internet penetration and average penetration rates for Meta’s services, its total audience for Meta Ads is more than 550 million users. What does this mean for […]
Facebook remains the largest social media marketing platform, with more than 28% of marketers agreeing it delivers the most ROI among social platforms. But brands that use Facebook for their digital marketing efforts will need to reevaluate their tactics in 2026. Here’s why. Research shows that 40% of Facebook users currently spend their time consuming […]
Facebook remains one of the most influential online advertising platforms globally. While competitors like TikTok and Google Ads are rapidly rising, Facebook,with over 3 million monthly users, remains undefeated in the digital marketing space. In the United States, 78% of American consumers claim to have discovered their retail products on Facebook. This explains why 86% […]
In the rapidly growing and competitive digital landscape, Google advertising has emerged as a crucial tool for businesses to capture the attention of the right audience. According to research, approximately 63% of individuals have clicked on a Google Ad at least once. These statistics are a clear indication that Google advertising is still the most […]
In Australia, companies allocated 86% of its $242 million digital advertising spend to Facebook Ads platforms, with Facebook & Instagram being a primary channel. That’s the work of a Facebook ads agency. They don’t just create ads, they make strategies for Facebook ad campaigns that target the right audience at the right time with the […]