It can be seen that to set up Facebook ad campaigns is an intricate process but we can set up with a clear step-by-step process. Facebook’s advertising platform offers a variety of tools that help to reach a target audience, expand the business. It is also profitable to drive good results, design ads, set budgets and track the performance. Moreover, if we want to set up Facebook ad campaigns then it is the most powerful way to reach a target audience, increase brand awareness and boost sales. Facebook also offers an extensive platform to interact with customers and promote the services and goods. To set up Facebook ad campaigns there are various steps which I would like to mention below:



Step 1: Define Your Campaign Objective

Initially, the first step to set up a Facebook ad campaign is to define campaign objectives because Facebook provides a variety of objectives which are categorised under three main goals which I would like to mention below: 

  • Awareness

  • Consideration

  • Conversion

Step 2: Create a New Campaign

To create a new campaign we need to follow three steps which are mentioned below: 

Go to Ads Manager: We should click the create button to start a new campaign.

Choose Your Objective: Thereafter, Select the campaign objective 

Name Your Campaign: After selecting a campaign, give a unique name and create it.

Step 3: Define Your Audience

Targeting the right audience is the most important step for the success of your campaign. Facebook is also recognised to deliver various targeting options. 

  • Core Audiences 

  • Custom Audiences

  • Lookalike Audiences


Step 4: Set Your Budget and Schedule

If you want to see how much you are willing to spend on your campaigns then you can set up your budgets and schedule. 


  • Budget: you can choose between a daily budget or a lifetime budget. Daily budget means an amount that you are willing to spend per day. On the other hand, the lifetime budget is the total amount you’re willing to spend over the duration of the campaign. 

Schedule: You can also make a schedule and set a start and end date for your campaign

Step 5: Choose Your Ad Placement

Facebook is also that platform which allows us to choose where your ads will appear. Apart from it, Facebook also decided the best placements for the ads and determined the platforms and locations for ads.  

  • Platforms: Facebook delivers various platforms such as Instagram, Audience Network, and Messenger.

. Locations: Facebook also provides various locations such as Feeds, Stories, In-Stream, Search, Messages, In-Article, and Apps.

Step 6: Design Your Ads

If we want to show creativity then Facebook offers various ad formats. Each is suitable with different objectives and creative types: 

Single Image or Video




Instant Experience

Step 7: Review and Publish

Before setting up the campaigns, we should review all the details to determine that everything is setting up correctly. To see that it run correctly we should follow three steps such as: 

  1. Check Your Settings: We should check the setting and verify the budgets, schedule, and placements. 

  2. Preview Your Ads: We should also ensure that the ads look good on all devices and placements.

  3. Confirm Your Payment Information: We should also determine the payment method up-to-date so that it can run smoothly. 


Step 8: Monitor and Optimise

Before setting up campaigns, firstly we should monitor and optimise it. To check it, we should follow three steps: 

  • Track Performance Metrics

  • Analyse Results

  • Optimise your ads

Step 9: A/B Testing

A/B testing is a crucial step of an ad to see which performs better. This can also help to determine the most effective elements of the ads, such as headlines, images, ad copy, and CTAs. Apart from it, there are various steps of testing which I would like to mention below: 

  • Create Variations

  • Run Tests Simultaneously 

  • Analyse Results



Overall, we can notice that if we want to set up a Facebook ad campaign then it involves various strategic steps that can significantly enhance the marketing efforts and are helpful to increase traffic to the website. Apparently, it seems to be an intricate process, however if we follow steps then it would be easy to set up ad campaigns because Rahul Social Advertising is the best facebook ads agency and it follows these steps to drive the traffic and get positive results.